A Marketing Communications Professional

INDUSTRIES:  Retail, Fast Casual & Quick Serve Restaurants, Automotive, Building & Construction Products, Financial Services, Home Products, Healthcare, Hospitality, Legal, Luxury Products, Luxury Resort & Spa, Real Estate, Services (architectural, interior design, buying groups), Travel, Tourism, e-commerce  

TARGET AUDIENCES: Business to Business, Consumer, Trade

Hillary Zody

WEB
Analytics (website & campaign)
Banner Ad Campaign
Content & SEO Development
Email Marketing Campaigns
Web and Microsite Development
Social Media Marketing

MEDIA (print, broadcast, web)
Planning
Buying

PUBLIC RELATIONS
Charity/Community Outreach Programs
Event Planning
Media Relations
Press Release Creation
Social Media
Trade Shows

BUSINESS DEVELOPMENT
Presentations & Pitches
Promotional Strategic Planning
Promotional Campaigns
Prospect Identification

GENERAL BUSINESS
Accounting
Business Administration
Human Resources
Legal/Contractual
Vendor Management

INDUSTRIES:  Retail, Fast Casual & Quick Serve Restaurants, Automotive, Building & Construction Products, Healthcare, Financial Services, Home Products

ADVERTISING:                                                                         
Ad Campaigns – print and interactive
Collateral
Copywriting
Direct Mail
Environmental (POP, POS, Navigation)
Packaging
Production
Signage
Traffic

MARKETING:
Branding
Budgeting
Cause Marketing
Communications
Competitive Analysis
Co-Op Programs
Loyalty Programs
ROI Analysis
Strategic Planning

PHOTOGRAPHY & VIDEO (print, film, video)
Art Direction
Scripting                                                                           
Story Boarding
Editing
Full Production